Privacy Policy

Formation Brands, LLC,  (“Formation Brands,” “we” or “us”) is committed to respecting the privacy rights of visitors to the websites operated by FORMATION BRANDS, including without limitation,, and sub-domains thereof (the “Site”). You can visit most pages on our Site without giving us any information about yourself, but sometimes we need information to provide information or services requested by you.   FORMATION BRANDS has adopted the privacy policies outlined below, which serve as the basis for our use of your personal information in our business and advertiser relationships. This Privacy Policy is intended to comply with privacy laws applicable to FORMATION BRANDS and the operation of the Site.   This Privacy Policy, however, does not cover FORMATION BRANDS’s offline privacy practices.  By viewing or accessing the Site, you acknowledge your consent to the terms set forth in this Privacy Policy.

.  We collect two types of information about users: “Personal Information” (such as name, email address, mailing address, phone, etc.), personal preferences, software records and related data, and other account-related information and “Aggregate Information” (such as information about how many users log on to the Site on a daily basis).  Personal Information is collected online when users voluntarily submit non-public personal information on the Site by establishing a user account, requesting information, making donations, receiving electronic notices or other similar communications and other similar activities.  Aggregate Information is non-personally identifiable/anonymous information about you, such as age, gender, pages most frequently accessed by you or search terms entered by you.  Aggregate Information is used in a collective manner, and no single person can be identified by that compiled information (for example, the number of people who logged into the Site in a particular day).  Aggregate Information does not personally identify a specific user.  We do not collect your Personal Information indiscriminately, as both the amount and type of information collected will to the greatest extent possible be limited to that which is necessary to fulfill the intended purposes for which it is collected. Your Personal Information further will be retained only for fulfillment of the intended purposes for which such Personal Information is collected.

:  FORMATION BRANDS maintains commercially reasonable safeguards to ensure the security, integrity and privacy of the Personal Information provided by you.  Such security safeguards are intended to be appropriate to the sensitivity of the Personal Information collected. To the extent FORMATION BRANDS transfers any Personal Information to third-parties, FORMATION BRANDS will use commercially reasonable efforts to assure that such third-parties to whom We may transfer any Personal Information have knowledge of our Privacy Policy and provide sufficient protection of such Personal Information. In particular, FORMATION BRANDS requires that a secure session be established using Secure Socket Layer (SSL) and Secure Electronic Transaction (SET) protocol when you submit Personal Information to us through your use of the Site to make a donation, input information for payment, and access certain pages.  We are committed to properly securing the Personal Information collected online.

:  The Site may utilize standard technologies (such as a “cookie” or “web beacon”) to collect information about how the Site is used. A “cookie” is a small text file placed on your hard drive by our web page servers. A “web beacon” is a object that is embedded in a web page or e-mail and is usually invisible to the user but allows checking that a user has viewed the page or e-mail.  These cookies and web beacons do not collect Personal Information, only Aggregate Information, and we do not combine Aggregate Information collected through cookies or web beacons with other Personal Information to determine who you are or what your e-mail address is. The Site can access the Aggregate Information only from a cookie or web beacon sent by the Site. We cannot access other cookies sent by other web sites or the information contained therein.  Additionally, we cannot learn your email address through the use of a cookie or web beacon; however we will collect an IP Address from all visitors to the Site, which is a number that is automatically assigned to your computer when you use the Internet.  We use IP addresses and web beacons to help diagnose problems with our server, administer our Site, analyze trends, track users’ movement on the Site, gather broad demographic information for aggregate use in order for us to improve the Site, and deliver targeted content.  The only way we would learn such Personal Information is if you specifically submit that Personal Information to us, for example, by making a donation, by setting up a user account, by requesting information, etc.  We use cookies and web beacons to customize your experience when you are visiting the Site. By tracking usage, we can best determine what features of the Site best serve the users. Without cookies or web beacons, the Site would “forget” items that may be stored, such as previously viewed product specifications, when you go to a different page.  The session information used by the Site is deleted when your browser is closed.  We may use cookies and web beacons to track banner advertisement and article review usage.  Some portions of the Site may require registration in order to access those areas, such as an account login.   In such case, we ask that you register and provide us with basic information on our registration page. Cookies and web beacons enable our server to know that you are a registered user; therefore, our registration system requires that you accept the cookies and web beacons from the Site. Other sites linked to the Site also may send cookies; however we do not control such activities. We also may use a unique assigned number located with each Site’s URL to determine the web site from which you navigated to get to the particular Site.

:  Your privacy is important to us.  We will use the Personal Information provided by you in accordance with good commercial practice and applicable law. We may use information provided by you, for example, to provide a service, to enable your use of RSS feed data stored on our Site servers, to ensure proper billing, to measure consumer interest in our various products and services and to inform you about various products and services offered on the Site (including both our own products and the products of others).  Also, if you provide us with your E-mail address, or have done so in the past, we may upon occasion send you e-mail offers.  These offers may be based on information provided by you in your initial transaction with us, in surveys, from information that may indicate purchasing preferences and product viewings, as well as information available from external sources such as census bureau data. These e-mail offers will come exclusively from FORMATION BRANDS or its affiliated companies.  All offers are carefully developed to ensure that they meet our standards. Our goal is to target offers to Site user who we believe will find them of value. The lists used to send you product and service offers are developed and managed under conditions designed to safeguard the security and privacy of your Personal Information.  By providing information using the Site, you warrant to FORMATION BRANDS that your Personal Information is reliable for its intended uses, accurate, complete and correct, and that you will promptly notify use if such Personal Information is no longer current or correct.

. As a general policy, FORMATION BRANDS does not share, sell or trade Personal information with third parties without permission from the user; however, we may provide your Personal Information to third parties directly involved in the operation, performance, support and/or maintenance of the Site and the sale, distribution, installation, use, maintenance and support of each product or service offered on the Sites, including our web site designers, hosts, service providers, technical consultants and business partners, as well as our authorized distributors. Any Personal Information, however, will be used by such organizations only to perform their functions and/or to provide services in support of the Site or our products and services, or as otherwise approved by you and for no other purpose.  We will use contractual or other mean to provide a comparable level of protection while any Personal Information is being processed by these third parties. We reserve the right to assign or transfer your Personal Information to any successor in interest to our business associated with the Site or any of our products and services offered on the Site by merger, reorganization, sale of assets or operation of law.  Aggregate information may at times be shared with FORMATION BRANDS business partners and other third parties. We also may divulge Personal Information if such information is required for us to comply with any valid legal process, such as a subpoena, search warrant, statute or court order, or if we reasonably believe that you have committed unlawful acts or acts that may endanger the health or safety of another user or of the general public.

:  FORMATION BRANDS provides customers with an easy means to provide (opt-in) and withdrawal (opt out) consent to our use of Personal Information (such as “check the box” on login screens or unsubscribe notices on e-mail offers).  Please note that it may taken 4 to 10 business days to fulfill your “opt-in” or “opt-out” requests.  Please note that certain portions of the Site may not be accessible to you or otherwise operate if you so elect to not “opt-in” or to “opt-out”.

:  FORMATION BRANDS does not knowingly solicit data from children or knowingly market to children. FORMATION BRANDS is concerned about the safety of children and their use of the Internet. Therefore, in accordance with the U.S. Children’s Online Privacy Protection Act of 1998, we do not knowingly request or solicit personally identifiable information from anyone under the age of 13 without prior verifiable parental consent. In the event that we receive actual knowledge that we have collected such Personal Information without the requisite and verifiable parental consent, we will delete that information from our database as quickly as is reasonably practical.

:  You should be aware that other Internet sites to which you hyperlink from the Site may contain privacy statements that differ from our Privacy Policy.  FORMATION BRANDS encourages you to read and understand such privacy policies and terms of use of any linked sites accessed by you. If you decide to access such linked sites and/or provide any personal information to such linked sites, you do so entirely at your own risk. FORMATION BRANDS is not responsible for such provisions, and expressly disclaims any and all liability related to such provisions.

:  No transmission of data over the Internet is guaranteed to be completely secure. It may be possible for third parties not under the control of FORMATION BRANDS to intercept or access transmissions or private communications unlawfully. If you choose to visit the Site, your visit and any dispute over privacy is subject to this Privacy Policy, including but not limited to limitations of damages and application of the law of the State of California. UNDER NO CIRCUMSTANCES, INCLUDING BUT NOT LIMITED TO NEGLIGENCE, SHALL FORMATION BRANDS OR ITS AFFILIATES, DISTRIBUTORS, CONTRACTORS AND CONSULTANTS BE LIABLE FOR ANY DIRECT, INDIRECT, SPECIAL, INCIDENTAL OR CONSEQUENTIAL DAMAGES THAT RESULT FROM THE USE OF THE INFORMATION OR MATERIALS ON THE SITE, EVEN IF FORMATION BRANDS HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES AND EVEN IF THE EXCLUSIVE REMEDIES PROVIDED UNDER THIS PRIVACY POLICY FAIL OF THEIR ESSENTIAL PURPOSE.

:  This Privacy Policy is effective as of January 1, 2013.  This Privacy Policy has been adopted with the recognition that Internet technologies are rapidly evolving. Accordingly, these policies are subject to change at any time and FORMATION BRANDS expressly reserves the right to modify the terms of this Privacy Policy at any time and in our reasonable discretion. Your continued use of the Site following our posting of a change will constitute binding acceptance of this Privacy Policy and all changes thereto.